Use cases

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Use Case

A pharmaceutical lab launching a new product deploys 35 MSLs (Medical Science Liaisons) to engage KOLs ahead of regulatory approval. Each MSL conducts 6 to 8 visits per week with healthcare professionals. Reports are entered into a CRM designed for sales, not for medical engagement. Recurring scientific objections, signals about competitor prescribing practices, unmet needs identified during consultations: nothing is structured or aggregated. The medical department makes decisions based on impressions, not data. What Humint changes: every MSL interaction is documented. Insights are aggregated by region, prescriber profile, and signal type. The medical department has a consolidated field view to steer its launch strategy.

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Mar 11, 2026

What Your Field Teams Already Know and HQ Discovers Too Late

MSLs heard the same objection in three hospitals. Market access identified the same blocker in two regions. Nothing was flagged as a strategic signal. In pharma, this lag costs market share.